What is Social TV?
According to Wikipedia Social television is a general term for technology that supports communication and interaction in the context of watching television, or related to TV content.
Until now there has been no easy solution to integrating the two mediums. Vidrollr makes this issue easily solvable and does so nearly instantly. It is low risk since it uses existing technologies and it becomes a revenue center because it is branded/sponsored. Here are some excellent ways to include Vidrollr in your social media mix:
- Embed the Vidrollr box on a show's website and invite users to participate in the discussion.
- Allow fans to embed the branded box onto their own blogs or dedicated fan-sites.
- Create a microsite drawing in discussions and photos from around the social web and embed the box on that page to further increase contact with fans.
- Have a cast member or writer participate and watch the interaction with fans skyrocket.